A graduate of the Cranbrook Academy of Art, M.Arch in 2000, Amy Green Deines has a diverse design background that builds on her academic training in industrial design and architecture. Her teaching and research interests stem from an inter-disciplinary approach that seeks to encompass both visual communications and the built environment with specific focus on design, mapping, urban design and new technologies. Amy is an Associate Professor at the UDM|SOA where she teaches Architectural Design Studios, Graphic Design, and Graduate Seminars. Amy is a professional designer with experience in both the public and private sectors, specializing in architecture, graphic design, and urban design. She has been involved in numerous prototypical projects that have been awarded four United States Patents involving technology and customization within point of purchase environments. Her work also involves exhibits, web sites, large-scale projects developing exhibitions and wayfinding programs, interpretive installations, and retail design. Ms. Deines received a Jesuit Grant in which she researched a new inter-disciplinary course entitled “The Urban Stitch: Viewing + Valuing Detroit’s Culture and Inhabitant’s”, which was presented to the Detroit Jesuit Council. Amy’s practice also engages cultural interventions within Detroit’s urban landscape, where she collaborates with students of architecture and fellow colleagues. Ms. Deines was invited to collaborate and co-teach with Will Alsop, SMC Alsop. The studio has traveled between Toronto, Canada + Detroit, Michigan with the specific interest to re-develop Detroit by looking at other Great Lake Cities as well as Post-industrial landscapes. Her teaching pedagogy and studio themes are directly tied to research within her practice. The work produced under the direction of Ms. Deines embraces the design process that moves from the scale of the city to the scale of a building. The work from the studio has been considered by the Graham Foundation for a publication + exhibition grant. Lastly, Amy is a recent graduate of Detroit Leadership Experience affiliated with the Detroit Chamber of Commerce, which allows her to further her work and mission in the city of Detroit.

Amy is the co-founder of Awake by Design, an award winning multidisciplinary design + technology studio founded in 2007 by Julie R. Bartholomew, M.D., Angela Brunetti, J.D., Amy Green Deines, AIA Associate. We are an expansive practice that engages new technology surrounding RFID, web + software development, environmental design and prototypical design. We have played a central role in numerous complex projects that integrate research, new technologies specifically surrounding RFID technology, product development, and creative information management.

Our compact scale - 3 partners, and support staff - insures intimate involvement by the partners and designers in every aspect of a project from concept to delivery. Our intellectual, creative and technological focus is on the thoughtful, innovative, often unexpected, expression of meaningful content.

We immerse ourselves in the culture of our clients and see every project as the unique manifestation of that interaction. Our team was founded upon, and continues to be defined by a commitment to collaboration. We see our clients as our primary collaborators.